Marketing advice: Minute your intervention so as not to be too short or too long….
Before your intervention, calculate the time needed for your presentation: if you announce 1 hour, hold 1 hour to within plus or minus 10%…
To do this, you will first have to do a “spinning” to calculate the available time, and on this timing reduce the time by at least 10%.
This wiring is INDISPENSABLE if you are several to intervene, because as much as 1 person will catch up on his timing, as much with several people who do not have a framework for their interventions, it systematically goes wrong.
Indeed, naturally during a “real” presentation we tend to talk faster or forget certain parts (or talk more!), so always plan a little longer than expected.
Another reason why you will go faster is that by repeating the same presentation all the time (e.g. during a Tour de France) you know your speech by heart and therefore you tend to go faster and faster and forget the details… and concentrate on the essential.
You have to be careful that going too far to the point makes you forget the steps and go directly to the result without going through the sensitization process.
To avoid this problem, do not forget that your interlocutors are listening to your speech for the first time and therefore you must remain a teacher.
Nevertheless, to avoid that your presentation does not last longer than expected, it is best to put your watch on your table or desk to calculate the time you have left, even if it means moving more quickly on certain topics to focus on your major ideas.
Marketing Tip: Create eye contact with your audience.
Making a presentation to 5, 10, 20, 20, 50, 100… people is not an easy exercise.
To help you make your presentation, ask one or two of your colleagues to stand in the room (in several places in the room, not just in the front row!) so that they can be your friendly landmarks.
In addition to that, look for a few smiling faces in the room (there are always some!) that will be your visual landmarks.
Ideally, you should take 4 points of reference: 2 in the first rows on the left and right, and 2 in the last rows
Throughout your speech, don’t forget to scan the room with your eyes so that you don’t concentrate on just the few friendly faces (other listeners will think you’re making a speech just for them!!!).
Marketing advice: Personalize your presentations according to your interlocutors and the context….
The success of a presentation sometimes depends on a few details, such as the customization of the presentation.
Here are some tips that generally work well:
use as an illustration a news item (e.g. weather…) or a report recently broadcast on TV (e.g. Capital…),
customize the powerpoint with regional information (photos of the city, examples of companies in the region…)
add the logo of the company, the show….
Another trick that works very well is to discuss the subject freely with 2 or 3 people just before the presentation by asking them for their opinions, which you will then take up again during your presentation as an example (“by the way, earlier I discussed this with Mr XXX from the bogus company, who confirmed to me that…”).
This is why it is essential to arrive well in advance, and not to remain locked in the presentation room before the start: on the contrary, it is necessary to discuss with the participants beforehand (ex: have a coffee…) to take the temperature.
Marketing tip: Use your body language and facial expression!
It is accepted that 80% of communication is non-verbal: that is, your interlocutors analyze your gestures, your smiles, your position… more than the meaning of your words, however good they may be.
This is why it is essential to have a positive, open, smiling attitude… read full article here.
So you have to look at the crowd, smile, make gestures, go towards the crowd….
To avoid: crossed arms, finger pointing at a person, crossing sitting legs, clenching fists, chewing lips, scratching your head, turning your back on the audience, taking refuge by reading your powerpoint, shaking your head by doing no…
The little trick is to always start your speech with a little smile for the audience and thank them for being there (ex: I thank you for coming this morning…)